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KMID : 1023120120100010099
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Korean Journal of Aesthetic Society
2012 Volume.10 No. 1 p.99 ~ p.105
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Analysis of Natural Ingredient Cosmetic Image Using Natural Ingredients-containing Cosmetics for Women
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Lee Young-Ae
Seo Ran-Sug
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Abstract
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This study was to identify the differences between pre- and post-natural ingredient image (cognitive and emotional) using natural ingredients-containing lotion and essence for women. Data were collected from 347 women who studied in A college, located in Gyeonggi-do, Republic of Korea, for April to June 2010. The data was analyzed by SPSS. The respondents filled out their questionnaires two times: just before they started and right after they used natural ingredients-containing lotion and essence for 2 weeks. Results showed changes to affective images about natural ingredients lotion and essence among the respondents. The results indicated that the respondents cognitive image of natural ingredients lotion and essence positively increased after their use. And on the respondents emotional image of natural cosmetics, questions were positively increased after their use. In conclusion, for the industries which were produced natural ingredients- containing lotion and essence, it may be important to achieve more positive images for natural cosmetics to consumers, toward providing samples of natural ingredients-containing cosmetics.
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KEYWORD
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Women, Natural ingredients cosmetics, Cognitive image, Emotional image
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